Author:Edward L. Bernays

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Crystallizing Public Opinion

By: Bernays, Edward L.

Price: $995.00

Publisher: New York, Liveright Inc.: 1961

Edition: Reprint

Seller ID: 134A7833

Condition: Fair


219 pages. "When first published in 1923 this work became the first book-length discussion of the scope and function of professional public relations and of its practitioner, the counsel on public relations." - from Preface. Bernays has subsequently come to be known as the 'Father of Spin'. Light wear. Library markings upon each edge of text and title page. Pocket removal markings inside each board. Front endpaper removed. Front hinge open. Bibliographic references: Cole p.27, Larson 7. View more info

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Crystallizing Public Opinion

By: Bernays, Edward L.

Price: $6,500.00

Publisher: New York, Boni and Liveright: 1923

Edition: First Edition

Seller ID: 227A7944

Condition: Good


218 pages. Bernays was a nephew of Sigmund Freud and in recent years has come to be known as "The Father of Spin." In this very rare first edition copy Bernays "... Tries to set down the broad principles that govern the new profession of public relations counsel... This profession in a few years has developed from the status of circus agent to what is obviously an important position in the conduct of the world's affairs." - from Foreward. Sections include: Scope and Functions; The Group and Herd; Technique and Method; Ethical Relations. Binding intact. Average wear and soi... View more info

Image for Biography of an Idea: Memoirs of Public Relations Counsel Edward L. Bernays

Biography of an Idea: Memoirs of Public Relations Counsel Edward L. Bernays

By: Bernays, Edward L.

Price: $750.00

Publisher: New York, Simon and Schuster and T.B. Harms Company: 1965

Edition: First Printing

Seller ID: 237C9274

Condition: Good


849 pages including index and black and white photographic plates. "...Bernays is the pioneer who did more than anyone else to establish the principles, practices and ethics of public relations... Here he describes the many national movements, social beliefs, trends, fashions and fads that have been the result of his carefully planned public relations activities... Reveals the secrets, the techniques, the causes and consequences of his glamorous and crucial, yet little understood profession... A fascinating inside account of the men, the events and the ideas that have been at the center o... View more info

Image for Biography of an Idea: Memoirs of Public Relations Counsel Edward L. Bernays *ABRIDGED AUDIOBOOK COMPLETE IN TWO TAPES WITH CASE*

Biography of an Idea: Memoirs of Public Relations Counsel Edward L. Bernays *ABRIDGED AUDIOBOOK COMPLETE IN TWO TAPES WITH CASE*

By: Bernays, Edward L.

Price: $399.95

Publisher: USA, Newstrack: 1984

Edition: First Edition

Seller ID: 106C9885

Condition: Good


"Public relations Counsel Edward L. Bernays was the advisor of presidents from Coolidge through Eisehhower, and his clients included the United States Government." - from case. Narrated by Merwin Smith. Unmarked with average wear. A sound copy. Bibliographic references: Larson 3, Cole p.27. View more info

Image for Speak Up for Democracy - What You Can Do: A Practical Plan of Action for Every American Citizen

Speak Up for Democracy - What You Can Do: A Practical Plan of Action for Every American Citizen

By: Bernays, Edward L.

Price: $2,500.00

Publisher: New York, The Viking Press: 1941

Edition: Second Printing

Seller ID: 134G3702

Condition: Good


128 pages. Second printing of the 1940 first edition. Specially printed in connection with the national program of Appreciate America Inc. "At this very moment attempts directed, financed, or encouraged from Europe, Asia, and even from within our borders are being made to destroy our national unity and morale, to create and enlarge differences among us which might make for confusion, panic, and collapse, if we were attacked by an enemy." - from page vii. Bernays designed this plan to galvanize the ties of common interest of Americans for the purpose of achieving a strong national m... View more info

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Propaganda

By: Bernays, Edward L.

Price: $4,500.00

Publisher: New York, Horace Liveright: 1930

Edition: Third Printing

Seller ID: 238G3738

Condition: Good


159 pages. Third printing of the 1928 first edition. The landmark work by the man who has come to be known as "The Father of Spin." "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country." - from page 9. Chapters include: Organizing Chaos; The New Propaganda; The New Propagandists; The Psychology of Public Relations; Business and the Public; Propaganda an... View more info

Image for Biography of an Idea: Memoirs of Public Relations Counsel Edward L. Bernays

Biography of an Idea: Memoirs of Public Relations Counsel Edward L. Bernays

By: Bernays, Edward L. (Signed)

Price: $1,750.00

Publisher: New York, Simon and Schuster and T.B. Harms Company: 1965

Edition: First Printing

Seller ID: 106C8447

Condition: Good


Signed and inscribed by author upon front free endpaper. 849 pages including index and black and white photographic plates. "... Author is the pioneer who did more than anyone else to establish the principles, practices and ethics of public relations... Mr. Bernays describes the many national movements, social beliefs, trends, fashions and fads that have resulted from his carefully planned public relations activities. He reveals the secrets, the techniques, the causes and consequences of his glamorous, crucial, yet little understood profession... A fascinating inside account of the men... View more info

Image for Public Relations

Public Relations

By: Bernays, Edward L. (Signed)

Price: $1,995.00

Publisher: Norman, OK, U.S.A., University of Oklahoma Press: 1980

Edition: Reprint

Seller ID: 234C9826

Condition: Fair


Signed and inscribed by author upon half-title page. 374 pages. Index. List of selected readings. Bernays "...presents here his conception of public relations, a profession he helped to found; its importance to individuals, organizations, and governments. His ideas, backed by years of successful practice, offer a sound basis for the profession." - from front cover. Some page corners were folded. Considerable markings to contents. Highlighting on one page. Somewhat above-average wear. Lower corner of front cover clipped. Sunning to spine. Binding intact. New York Times clip... View more info

Image for The Case for Reappraisal of U.S. Overseas Information Policies and Programs, Incorporating Congressman Fascell's Report

The Case for Reappraisal of U.S. Overseas Information Policies and Programs, Incorporating Congressman Fascell's Report

By: Bernays, Edward L.; Hershey, Burnet: Editors

Price: $1,495.00

Publisher: U.S.A., Praeger: 1970

Edition: First Edition

Seller ID: 116G3740

Condition: Fair


316 pages. Published in cooperation with The Emergency Committee for Reappraisal of U.S. Overseas Policies and Programs, and The Overseas Press Club Foundation, Edward R. Murrow Memorial Fund. In light of the communications revolution of the last fifty years, this work addresses the urgent need for the U.S. Overseas Information Agency (USIA) to "be brought into line with changed political conditions, the new techniques of communication, and the findings of social scientists." - from Preface. Moderate wear. Binding intact. Usual library markings. A sound copy. View more info

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Radio in Wartime

By: Dryer, Sherman H.; Bernays, Edward L.; Lerner, Max; Corwin, Norman; Landry, Robert; Obeler, Arch; Lasswell, Harold; Schoenfeld, Bernard

Price: $750.00

Publisher: New York, Greenburg Publisher: 1942

Edition: First Edition

Seller ID: 643H3537

Condition: Good


xiv, 384 pages. "The first authoritative book about the wartime use of radio in the United States. What fundamental policies should govern creative Radio in wartime? How effective are such broadcasts? What skills and techniques are most useful in the writing, producing and directing of American Radio in wartime? This book will open your eyes - and ears. It will tell you, the radio listener, how to detect propaganda - and how to create and put effective propaganda on the air! Author was Director of Radio Productions for the University of Chicago and of the world-famous University of ... View more info

Image for The Later Years: Public Relations Insights 1956-1986

The Later Years: Public Relations Insights 1956-1986

By: Edward L. Bernays

Price: $399.95

Publisher: USA, H&M Publ.: 1986

Edition: First Edition

Seller ID: 15103697

ISBN: 0961764201

Condition: Very Good


0961764201 152 pages. Commemorates the unique relationship between Edward L. Bernays and the Public Relations Quarterly. Bernays was considered the dean of modern public relations. He also helped introduce and popularize the works of his uncle Sigmund Freud to the English-speaking world. Clean, bright and unmarked. Tight and square. Light wear and rubbing to covers. Nice copy. View more info

Image for Public Relations

Public Relations

By: Edward L. Bernays

Price: $199.95

Publisher: USA, Univ of Oklahoma Pr (Trd): 1970

Edition: Fifth Printing

Seller ID: 163A0797

ISBN: 0806102438

Condition: Fine


0806102438 374 pages. Suggested reading. Index. "Presents here his conception of public relations, a profession he helped to found: its importance to individuals, organizations, governments. His ideas, backed by years of successful practice, offer a sound basis for public relations." - from dust jacket. Author, a nephew of Sigmund Freud, conducted many important public relations exercises and has come to be known as the "Father of Spin." His techniques are very much in evidence in today's news. Book clean, bright and unmarked with negligible wear. Light wear to glossy d... View more info

Image for Crystallizing Public Opinion

Crystallizing Public Opinion

By: Edward L. Bernays

Price: $3,500.00

Publisher: New York, Boni and Liveright: 1926

Edition: Second Printing

Seller ID: 227G1852

ISBN: B000HEAAKY

Condition: Good


B000HEAAKY 218 pages. Second printing of the 1923 first edition. "The first book to be devoted exclusively to an occupation which is gradually becoming of overwhelming national importance." - N.Y. Times Book Review. Unmarked with moderate wear. Binding tight. Dust jacket now preserved in glossy new archival-grade Brodart cover. A quality vintage copy of this highly significant work. A wonderful addition to the bookshelf of any prominent public relations professional. Bibliographic references: Cole p.27, Larson 6. View more info