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Image for The Engineering of Consent A scientific approach to public relations

The Engineering of Consent A scientific approach to public relations

By: N/A

Price: $2,950.00

Publisher: Norman, OK, U.S.A., 1969

Edition: Third Printing

Seller ID: 237H4411

ISBN: B001H9SNWA

Condition: Good


B001H9SNWA ix, [3], 3-246 pages. Index. Third printing of the 1955 first edition. "A well-planned public relations program, says Edward L. Bernays, U.S. Publicist Number 1, is executed in accordance with scientific principles. This book is based on the findings of social scientists, whose dispassionate approach and methods may be likened to those of the engineering professions... A systematic presentation of the principal organizational problems in any public relations undertaking." - dust jacket. Light wear to publisher's navy blue cloth. Tight and square. Prior owner's name and faint ... View more info

The Price of Truth: The Story of the Reuters Millions

By: 'JOHN LAWRENSON, LIONEL BARBER'

Price: $39.95

Publisher: London, SPHERE: 1986

Edition: Revised

Seller ID: 23400342

ISBN: 0722154879

Condition: Good


0722154879 183 pages including index. What is a solemn undertaking when there are millions to be made? What is Truth worth when it can be sold off to the highest bidder? This astonishing book reveals how the Press Barons faced these quesitons - and chose hard cash. The consequences of that choice will be felt for years to come. Remainder mark upon top edge. Price sticker remnant atop front cover. Average wear. Unmarked. Solid copy. View more info

The Media-Wise Family

By: Baehr, Theodore

Price: $39.95

Publisher: Chariot Victor Pub: 1998

Edition: Reprint

Seller ID: 44205792

ISBN: 0781403014

Condition: Very Good


0781403014 423 pages with references. What are your kid's watching? Do you know the impact of their entertainment choices? A Christian family guide to making morally and spiritually responsible decisions about movies, TV, and multimedia. "For every parent who feels frustrated and powerless to protect their children from an ever-more powerful electronic culture saturated with sex, violence, and degredation." - Sen. Joe Lieberman View more info

Trade Unions and the Media (Critical Social Studies)

By: Beharrell, Peter; Philo, Greg

Price: $39.95

Publisher: London, Palgrave Macmillan: 1977

Edition: First Edition

Seller ID: 23407207

ISBN: 0333220552

Condition: Very Good


0333220552 150 pages including bibliography. A collection of essays by mass communications researchers and trade unionists who are concerned about communicating their viewpoint through the news media. Contends that much of what passes for neutral factual reporting is highly contentious and produced from within a partial viewpoint. View more info

Image for Public Relations

Public Relations

By: Bernays, Edward (editor)

Price: $650.00

Publisher: USA, University of Oklahoma Press: 1952

Edition: First Edition

Seller ID: 614H0336

ISBN: B000WGADDG

Condition: Fair


B000WGADDG First edition of this public relations classic. 374 pages. Suggested reading list. Index. Bernays "presents his conception of public relations, a profession he helped to found: its importance to individuals, organizations, governments. His ideas, backed by years of successful practice, offer a sound basis for public relations." - from dust jacket (not included with this copy). Author, a nephew of Sigmund Freud, conducted many influential large-scale public relations exercises on the American public and has come to be known as the "Father of Spin." His techniqu... View more info

Image for Crystallizing Public Opinion

Crystallizing Public Opinion

By: Bernays, Edward L.

Price: $6,500.00

Publisher: New York, Boni and Liveright: 1923

Edition: First Edition

Seller ID: 227A7944

Condition: Good


218 pages. Bernays was a nephew of Sigmund Freud and in recent years has come to be known as "The Father of Spin." In this very rare first edition copy Bernays "... Tries to set down the broad principles that govern the new profession of public relations counsel... This profession in a few years has developed from the status of circus agent to what is obviously an important position in the conduct of the world's affairs." - from Foreward. Sections include: Scope and Functions; The Group and Herd; Technique and Method; Ethical Relations. Binding intact. Average wear and soi... View more info

Image for Biography of an Idea: Memoirs of Public Relations Counsel Edward L. Bernays

Biography of an Idea: Memoirs of Public Relations Counsel Edward L. Bernays

By: Bernays, Edward L.

Price: $750.00

Publisher: New York, Simon and Schuster and T.B. Harms Company: 1965

Edition: First Printing

Seller ID: 237C9274

Condition: Good


849 pages including index and black and white photographic plates. "...Bernays is the pioneer who did more than anyone else to establish the principles, practices and ethics of public relations... Here he describes the many national movements, social beliefs, trends, fashions and fads that have been the result of his carefully planned public relations activities... Reveals the secrets, the techniques, the causes and consequences of his glamorous and crucial, yet little understood profession... A fascinating inside account of the men, the events and the ideas that have been at the center o... View more info

Image for Biography of an Idea: Memoirs of Public Relations Counsel Edward L. Bernays *ABRIDGED AUDIOBOOK COMPLETE IN TWO TAPES WITH CASE*

Biography of an Idea: Memoirs of Public Relations Counsel Edward L. Bernays *ABRIDGED AUDIOBOOK COMPLETE IN TWO TAPES WITH CASE*

By: Bernays, Edward L.

Price: $399.95

Publisher: USA, Newstrack: 1984

Edition: First Edition

Seller ID: 106C9885

Condition: Good


"Public relations Counsel Edward L. Bernays was the advisor of presidents from Coolidge through Eisehhower, and his clients included the United States Government." - from case. Narrated by Merwin Smith. Unmarked with average wear. A sound copy. Bibliographic references: Larson 3, Cole p.27. View more info

Image for Speak Up for Democracy - What You Can Do: A Practical Plan of Action for Every American Citizen

Speak Up for Democracy - What You Can Do: A Practical Plan of Action for Every American Citizen

By: Bernays, Edward L.

Price: $2,500.00

Publisher: New York, The Viking Press: 1941

Edition: Second Printing

Seller ID: 134G3702

Condition: Good


128 pages. Second printing of the 1940 first edition. Specially printed in connection with the national program of Appreciate America Inc. "At this very moment attempts directed, financed, or encouraged from Europe, Asia, and even from within our borders are being made to destroy our national unity and morale, to create and enlarge differences among us which might make for confusion, panic, and collapse, if we were attacked by an enemy." - from page vii. Bernays designed this plan to galvanize the ties of common interest of Americans for the purpose of achieving a strong national m... View more info

Image for Propaganda

Propaganda

By: Bernays, Edward L.

Price: $4,500.00

Publisher: New York, Horace Liveright: 1930

Edition: Third Printing

Seller ID: 238G3738

Condition: Good


159 pages. Third printing of the 1928 first edition. The landmark work by the man who has come to be known as "The Father of Spin." "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country." - from page 9. Chapters include: Organizing Chaos; The New Propaganda; The New Propagandists; The Psychology of Public Relations; Business and the Public; Propaganda an... View more info

Image for Biography of an Idea: Memoirs of Public Relations Counsel Edward L. Bernays

Biography of an Idea: Memoirs of Public Relations Counsel Edward L. Bernays

By: Bernays, Edward L. (Signed)

Price: $1,750.00

Publisher: New York, Simon and Schuster and T.B. Harms Company: 1965

Edition: First Printing

Seller ID: 106C8447

Condition: Good


Signed and inscribed by author upon front free endpaper. 849 pages including index and black and white photographic plates. "... Author is the pioneer who did more than anyone else to establish the principles, practices and ethics of public relations... Mr. Bernays describes the many national movements, social beliefs, trends, fashions and fads that have resulted from his carefully planned public relations activities. He reveals the secrets, the techniques, the causes and consequences of his glamorous, crucial, yet little understood profession... A fascinating inside account of the men... View more info

Image for The Case for Reappraisal of U.S. Overseas Information Policies and Programs, Incorporating Congressman Fascell's Report

The Case for Reappraisal of U.S. Overseas Information Policies and Programs, Incorporating Congressman Fascell's Report

By: Bernays, Edward L.; Hershey, Burnet: Editors

Price: $1,495.00

Publisher: U.S.A., Praeger: 1970

Edition: First Edition

Seller ID: 116G3740

Condition: Fair


316 pages. Published in cooperation with The Emergency Committee for Reappraisal of U.S. Overseas Policies and Programs, and The Overseas Press Club Foundation, Edward R. Murrow Memorial Fund. In light of the communications revolution of the last fifty years, this work addresses the urgent need for the U.S. Overseas Information Agency (USIA) to "be brought into line with changed political conditions, the new techniques of communication, and the findings of social scientists." - from Preface. Moderate wear. Binding intact. Usual library markings. A sound copy. View more info

Image for The Fog of War: Censorship of Canada's Media in World War II

The Fog of War: Censorship of Canada's Media in World War II

By: Bourrie, Mark

Price: $49.95

Publisher: Canada, Douglas & McIntyre: 2011

Edition: First Edition

Seller ID: 643H4457

ISBN: 155365949X

Condition: Very Good


155365949X 334 pages. Footnotes, bibliography and index. Black and white reproductions of photos. "Explores the realities of media censorship in the context of the tension between government, free-market media, and those deputized to act on behalf of the public good. The first examination of Canadian wartime news control to use the massive files of the censors to fill in the historical gaps and answer major questions about Canada's war effort." - dust jacket. Clean and unmarked with light wear. Dust jacket progected in Brodart. A quality copy of this fascinating and controversia... View more info

Image for Servant or Master? A Casebook of Mass Media

Servant or Master? A Casebook of Mass Media

By: Braithwaite, Max

Price: $39.95

Publisher: The Book Society of Canada Limited: 1968

Edition: Reprint

Seller ID: 234A7548

ISBN: 0772550085

Condition: Good


0772550085 136 pages. Although the subject matter is now dated, the concepts presented herein remain most valuable for educating readers, young and old, on how to see through the disinformation which constitutes much of today's big media. School stamp inside front cover else clean and unmarked with moderate wear. Sound copy. View more info

Image for The Saturday Evening Post Magazine, December 10, 1949 - God Won't Stay Underground in Russia / Edward R. Murrow

The Saturday Evening Post Magazine, December 10, 1949 - God Won't Stay Underground in Russia / Edward R. Murrow

By: Byrd, Sigman; Crowe, Cecily Teague; Bosworth, Jim and Allan; Dinesen, Isak; Smith, Lt. Gen. Walter Bedell; Pinkerton, Robert E.; Zolotow, Maurice; and More

Price: $199.95

Publisher: USA, Curtis: 1949

Edition: First Edition

Seller ID: 316G2159

Condition: Good


156 pages. Features: Nice Christmas-theme 1-page color ad for General Electric's 'Daylight Television'; Half-page color Christmas ad for REO deluxe Trimalwan mowers; 2-page color-photo ad for Elgin watches features 'best dressed' Mrs. Mandel of Chicago and James (Jimmy) Stewart, starring in 'Broken Arrow'; Color ad for Knapp Monarch appliances features Claudette Colbert; Nice 1-page color Christmas ad for Eversharp Pens; 2-page color Christmas ad for Bulova watches; Nice 1-page color ad for General brand winter tires; Detroit Cracks Down on Relief Chiselers - article with photos on how Detroi... View more info

Image for Here We go Again

Here We go Again

By: Doug Collins

Price: $99.95

Publisher: Canada, Colpress: 1998

Edition: First Edition

Seller ID: 234G4030

ISBN: 0968415008

Condition: Good


0968415008 177 pages. "Being a compendium of columns from the writer the New Democratic Party government of B.C. (British Columbia) and its Human Rights Commission tried to silence, and his fight against censorship." - subtitle. Author was one of the strongest crusaders for free speech in Canadian history. Average wear. Unmarked. A sound copy. View more info

Image for Radio in Wartime

Radio in Wartime

By: Dryer, Sherman H.; Bernays, Edward L.; Lerner, Max; Corwin, Norman; Landry, Robert; Obeler, Arch; Lasswell, Harold; Schoenfeld, Bernard

Price: $750.00

Publisher: New York, Greenburg Publisher: 1942

Edition: First Edition

Seller ID: 643H3537

Condition: Good


xiv, 384 pages. "The first authoritative book about the wartime use of radio in the United States. What fundamental policies should govern creative Radio in wartime? How effective are such broadcasts? What skills and techniques are most useful in the writing, producing and directing of American Radio in wartime? This book will open your eyes - and ears. It will tell you, the radio listener, how to detect propaganda - and how to create and put effective propaganda on the air! Author was Director of Radio Productions for the University of Chicago and of the world-famous University of ... View more info

Image for Public Relations

Public Relations

By: Edward L. Bernays

Price: $199.95

Publisher: USA, Univ of Oklahoma Pr (Trd): 1970

Edition: Fifth Printing

Seller ID: 163A0797

ISBN: 0806102438

Condition: Fine


0806102438 374 pages. Suggested reading. Index. "Presents here his conception of public relations, a profession he helped to found: its importance to individuals, organizations, governments. His ideas, backed by years of successful practice, offer a sound basis for public relations." - from dust jacket. Author, a nephew of Sigmund Freud, conducted many important public relations exercises and has come to be known as the "Father of Spin." His techniques are very much in evidence in today's news. Book clean, bright and unmarked with negligible wear. Light wear to glossy d... View more info

Image for Crystallizing Public Opinion

Crystallizing Public Opinion

By: Edward L. Bernays

Price: $3,500.00

Publisher: New York, Boni and Liveright: 1926

Edition: Second Printing

Seller ID: 227G1852

ISBN: B000HEAAKY

Condition: Good


B000HEAAKY 218 pages. Second printing of the 1923 first edition. "The first book to be devoted exclusively to an occupation which is gradually becoming of overwhelming national importance." - N.Y. Times Book Review. Unmarked with moderate wear. Binding tight. Dust jacket now preserved in glossy new archival-grade Brodart cover. A quality vintage copy of this highly significant work. A wonderful addition to the bookshelf of any prominent public relations professional. Bibliographic references: Cole p.27, Larson 6. View more info

Image for Advertising That Won Elections

Advertising That Won Elections

By: Fochs, Arnold

Price: $199.95

Publisher: USA, A.J. Publishing: 1975

Edition: Revised

Seller ID: 639A4909

Condition: Good


224 pages of reproductions of great black and white election ads. The ads are "... interesting, novel and (we trust) something that you can adapt for use in your own area." - from Editor's note. Usual library markings. Tight library binding. A quality copy. View more info